At Radiant, we do things a little differently. When it comes to communicating our brand’s identity to our audience, we believe it’s all about balance. By meshing our dedication to 5-star service and professionalism with our quirky and upbeat personality, we’ve hit the sweet spot. At first point of contact, we’re all fun. Our tv commercials and social media posts are playful, wholesome, and as an Austin original of course, weird. A crucial element to our messaging is that we’re self aware. We get that we’re silly and off-beat. We amplify that side of our personality in the content we put out. Radiant plumbing commercials have become a thing of legend. But once you land on our website, you see just how professional and dedicated we are. You could say we’re party in the front, business in the back.
Recently, our tv commercials received the global recognition we always believed they deserved. In March 2023, Radiant’s plumbing commercials were featured on the HBO late-night show, Last Week Tonight. Our eyes were glued to the screen as we sat through a 5 minute segment presented by comedian, producer, writer, satirist, and all round good guy, John Oliver. Not only did he love Radiant’s tv commercials, he also presented us with a challenge. Follow the developing story here.